It's a mouthful, but a branding marketing research strategy is a vital element in your business plan. Without an effective branding marketing strategy, you'll be floating aimlessly in the vast ocean ...

Chris Suchánek: Founder and CSO of Firm Media, pioneering marketing excellence in the specialty medical sector with award-winning brands. Let’s not sugarcoat it. Most companies? They’re winging it.

Consistent and proactive AI brand management is essential in any brand's marketing strategy to ensure trust, market position ...

LONDON--(BUSINESS WIRE)--Infiniti Research, a global market and strategic intelligence solutions provider, has announced the completion of their brand marketing strategy for an agrochemical company.

LinkedIn, Google and Edelman vet Santi Pochat begins his newly created role as Lenovo preps for World Cup, Formula 1 and CES ...

Katie Arena, VP Marketing at Clinch, outlines some of the challenges marketers face when it comes to marketing around major sporting events such as the Olympics, and how these can be overcome. She ...

In business you want to succeed, you want your brand to be valued and you want more customers than you had last year. To achieve spectacular goals, you need to plan. Integrated marketing communication ...

Ford isn't disclosing how much it's spending on the company's first global marketing strategy since "Go Further" more than a decade ago. But it's "evergreen," said Lisa Materazzo, global chief ...

The marketing of food brands remains competitive and highly lucrative. Just think about the last time that you were in a grocery store: product packaging is colorful and appealing, and it features all ...