Creating a seamless customer experience (CX) is crucial for successful differentiation. Nowadays, it’s no longer enough to just have a good product or service; you need to make customers feel ...

There are three elements I believe companies should focus on to create a great customer experience for the modern consumer: people, partnership and personalization.

Positively, 73% of online shoppers say they received good or excellent customer service from online retailers. Only 27% of online shoppers surveyed rated customer service received from online ...