News

The new Google Marketing Platform has been created, combining DoubleClick advertiser products and the Google Analytics 360 suite, after feedback from marketers that there are benefits to using ads and ...
What is Google Search Ads 360? Search Ads 360, or SA360, is a tool created by Google to manage multiple paid ads accounts and platforms in one interface.
Explore every update from Google Marketing Live 2025, including AI-powered ads, video tools, measurement upgrades, and what marketers should do next ...
Now in Google Analytics 4, all of that is a heck of a lot more seamless, and that's one of the big reasons. The other reason is because Google has just decided to start separating out the different ...
Google Marketing Live returns on May 21, offering advertisers a look at the latest AI-driven ad innovations across Search, YouTube, and more.
Google helps advertisers extend social strategies across its platforms The Demand Gen product uses artificial intelligence to help marketers create more engaging content and better target audiences on ...
According to Forbes, small business owners are struggling to market their goods and services. Many small business owners report not having enough time for marketing with 56% spending only an hour ...
Roblox scales rewarded video ad offering via Google partnership The platform has partnered with Cint, DoubleVerify, Integral Ad Science, Kantar and Nielsen to help measure the efficacy of ad campaigns ...