In the late 1980s, the Harvard Alcohol Project did just that. By embedding the term designated driver into prime-time television-from Cheers to L.A. Law-they didn't just coin a phrase. They changed ...

Nike launched its iconic “Just Do It” campaign in 1988, framing the tagline as more than marketing — it became a cultural call to action.Vini Jnr is a star in the campaign. Source: Nike.Why do it?Now, ...