Google has ripped up the old SEO playbook and replaced it with AI Overviews—algorithmic cliff notes that sit at the very top of search results. If your firm isn’t there, you’re invisible. But here’s ...

When someone needs a lawyer, what’s the first thing they do? These days, most people pull out their phone and search “lawyer near me” or “best attorney in [city name].” This is why local SEO (Search ...

I’ve observed a pattern across successful law firm marketing: Practices dominating local search results consistently outperform competitors. This is the modern application of the “Proximity Principle.

When I first partnered with a small Canadian law firm on their SEO, I quickly realized that legal websites face some of the toughest online hurdles. Google classifies them as “Your Money or Your Life” ...

More and more often, we hear attorneys talking about the clients they don’t want. It’s a welcomed shift, and an important one.

BSM Legal Marketing launched as a UK law firm marketing agency offering integrated digital campaigns combining local SEO, video marketing, and Google Local Services Ads. The agency addresses research ...

Law firms around the country will be able to access an AI agent dedicated to SEO at no cost in the second half of 2026.Dallas, United States, ...