In last week's 101 series by MARKETING-INTERACTIVE, we delved into Claude, a family of foundational AI models that can be used in a variety of applications. It can help you brainstorm ideas, analysis ...

As AI ramps up in usage, so do fears surrounding its safety, how it is being trained and where that information is coming from. After all, the information that AI models come up with when you type in ...

Let us start with the basic marketing 101 principles everyone forgets when it comes to actually implementing a strategy. First off, define your target market and audience – this is vital as it creates ...

Submitted by Principal Financial Group, Inc. DES MOINES, Iowa--(BUSINESS WIRE)--March 9, 2006--U.S. marketing budgets are projected to increase by 13 percent in 2006 according to a recent ...

Terminus co-founder and CMO, Sangram Vajre, has written the first-ever book on account-based marketing (ABM). Account-Based Marketing For Dummies is now available from For Dummies®, the world’s ...

What Is Marketing Automation and Why Does It Matter to You? Marketing automation technology first appeared about 15 years ago to allow marketers to more effectively and efficiently accomplish tasks.