Ethiopian coffee is more than just a beverage; it's a powerful brand and a significant part of Ethiopia's social fabric, ...

The African Marketing Confederation (AMC) has launched a professional certification program designed to equip marketers with the skills and tools required to meet the diverse demands of Africa's ...

We examine factors affecting the choice of marketing channels for maize among male, female, and joint decision-making farm households using data from households in Dawuro zone, southern Ethiopia.