In the digital era, sports are not confined to their fields of play. Savvy sports marketers know the game itself is only the ...

Representing a 20% jump in spend over last year, the brand’s latest campaign sees the return of The Recruiter, a character on ...

If you weren’t aware yet that Foxtel had recently been bought by a sports broadcasting monolith, then the locker-room vibe of ...

Michigan companies like CURE Auto Insurance, BetMGM and Henry Ford Health say athletes really resonate with customers.

2026 will be a massive year in sports, and the race is on for advertisers to reach sports viewers. There’s no shortage of sports programming options, with everything from major global tentpole events ...

The Bills and Maple Leaf Sports & Entertainment announced Tuesday a new Toronto-focused marketing campaign, the team’s latest ...

Strategic partnership provides PMG clients access to FANHub platform and next-generation sports advertising technologies Genius Sports Limited (NYSE:GENI) today announced a strategic partnership with ...

If the past six months have shown us anything, it’s that streaming isn’t just a major player in sports—it’s rewriting the playbook. Netflix broadcast NFL Christmas games for the first time, Amazon ...

SOUTHPORT, Conn., July 28, 2025 /PRNewswire/ -- Main Street Sports Group, owner of FanDuel Sports Network, today announced the appointment of Jim Keller as Executive Vice President of Advertising and ...

Veteran sports communications, marketing and sponsorship executive PETER LAND has joined Major League Table Tennis’ Board of Governors. Land, an MLTT advisor since 2024, previously served in senior ...

The business of women’s sports has boomed over the past several years. A number of converging factors, from social media to analytics to growing audiences, have benefitted the business of women’s ...