Advertising - Ad networks offer a flexible and more efficient way to reach and segment consumers. Advertisers can meet ambitious goals by leveraging the networks' mass reach, diverse targeting options ...

Ad networks with an aligned business model and the ability to centralize diverse partners will be a critical part of the ecosystem. Top-tier networks that understand the true potential of real-time ...

A new generation of ad networks – like retail media networks (RMNs) – is opening up huge opportunities for those with enough customer data to capitalize on the trend. But it is also adding ...

What ad networks want ultimately is low trouble, high reward sites. Having a high user count, well-placed ads and a support team the ad network can work with to implement more advanced campaigns ...

Find out how to choose which ad network is best for you. There are more ad networks out there than you can shake a stick at, so let us help you decide.

Ad networks managing network yield with ATDs may find that certain deals sold by their own direct sales team are no longer competitive to the agency trading desk firehose. If the agency trading desks ...

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C-stores are uniquely poised to do well in this space, experts from NexChapter say at CSP’s Outlook Leadership conference ...

Will the ad network be Apple only? Will Apple’s mobile advertising network reach across device platforms, or will this network be for Apple devices only?

Today one of the top adblocking platforms on the planet announced that it is launching ... an ad network. Or at least, something that looks very much like an ad network.

Ever wonder what ad networks your mobile apps are running? Today, Lookout, a company that offers security services for a number of smartphone platforms, is releasing a new, free Android app that ...