Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

What comes to mind when you think of a mission statement? Many of us might think of corporate websites or self-help books, or the kind of tagline you might put in your LinkedIn bio. But a mission ...

You’ve heard of a business mission statement – but have you also heard of a content marketing mission statement? This is an important piece of text that should head up your content strategy. Outlining ...

Companies have created mission statements for years to explain why they exist and why they do what they do. Google’s mission statement, for example, is "to organize the world’s information and make it ...

A personal mission statement is a written declaration of our unique direction or purpose. This statement makes it clear not just what you intend to do in this world, but how you intend to do it. It's ...

Aspirational statements sound good, but if they’re not accompanied by visible efforts to achieve those aspirations, they’ll quickly be viewed as symbolic of an organization’s failures. Mission, vision ...

The sustaining power of people-centered personal mission statements can help us in our personal lives, careers and retirement ...

In recent years, K-12 education has emerged as a political flash point in American society. Lawmakers in numerous states have proposed laws that limit what educators can say in the classroom about ...

Mission statements are central to a hospital or health system’s vision, identity and strategy. Here are the mission statements of the U.S. News & World Report’s top ten hospitals in the U.S.: Editor’s ...

BUFFALO, N.Y. -- The most important phrase in higher education in the past decade has been "assessment of student learning outcomes." Researchers at two institutions, however, maintain that top U.S.