It’s marketing leadership’s role to effectively position the company to this target market, with the right messaging, offers ...

Alphabet Inc.’s Google was sued by advertising exchange PubMatic Inc., which is seeking billions of dollars over its claim ...

Silverback AI Chatbot has announced an update to its AI Agents framework, extending the platform’s ability to support ...

From mismanaging organic reach to letting AI dilute their brand voice, this article explores the key mistakes companies must ...

Elon Musk, CEO of X unveiled the platform's advanced advertising technology, which he claims has significantly improved ...

Netflix struck a deal allowing advertisers to buy Netflix’s ad space through Amazon’s advertising technology platform. Netflix competes with Amazon’s Prime Video for viewers and ad dollars, but the ...

The US Federal Trade Commission is investigating whether Amazon.com Inc. and Alphabet Inc.’s Google misled advertisers that ...

A new, interactive mapping system released this week by the IAB mixes and matches scenarios for the use - and outcomes - of ...

Global media and technology company Comcast has sued Washington state to block a new law that imposes a sales tax on digital advertising services.

Google has been fined €2.95bn (£2.5bn) by the EU for allegedly abusing its power in the ad tech sector - the technology which ...