As we all know, it’s easy for marketers to brag about how great their product or service is. Writing compelling copy, shooting enticing photos, or even producing glamorous videos are all tactics we ...

Prospective customers are much more likely to buy when they feel their peers have vetted and endorsed a product and, by extension, the person who’s selling it. The best way to do this is to get a ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

Highly trusted antifungal brand Crystal Flush announces the release of its two commercials currently running on national TV. Each TV commercial features a short testimonial from a satisfied customer ...