In today's rapidly evolving digital landscape, brands face an ever-growing challenge of effectively engaging their customers across multiple platforms and touchpoints. When customers have more options ...

Forget flashy ads and vanity metrics. 2024 is all about strategic growth marketing focused on building real customer loyalty. Leading brands know the most valuable customers aren’t one-time buyers, ...

I’ve noticed a disturbing trend in the entrepreneurial space that needs addressing. Too many “business gurus” are creating ...

Your key metrics—or key performance indicators (KPIs)—are there to tell you how well you're meeting your customers' expectations and gaining conversions. One of the most important metrics to measure ...

The ecommerce industry is undoubtedly booming in the United States despite predictions that economic uncertainty would hinder consumer spending. In fact, a recent report estimated there were more than ...

The role of the marketer goes beyond driving awareness and generating demand; once they hand over a prospect to the sales team the job isn’t over. It's commonly believed that a marketer's job is done ...

Marketing practitioners require a “data intelligence first” mindset that prioritizes reliable, high-fidelity, secure and ...

While conversions matter, the real value of email lies in the relationships it builds, the brand awareness it sustains, and ...

Editorial Note: We earn a commission from partner links on Forbes Advisor. Commissions do not affect our editors' opinions or evaluations. Customer lifetime value (CLV) is a business metric used to ...

ATLANTA--(BUSINESS WIRE)--Force Marketing, an innovative marketing technology company whose family of brands provides the most complete and comprehensive suite of lifecycle marketing solutions in the ...