Marketing practitioners require a “data intelligence first” mindset that prioritizes reliable, high-fidelity, secure and ...

It’s marketing leadership’s role to effectively position the company to this target market, with the right messaging, offers ...

Credit unions as well as banks can send information to RAI Partners about a customer when they’ve denied their application ...

While conversions matter, the real value of email lies in the relationships it builds, the brand awareness it sustains, and ...

Discover how affiliate marketing can grow into a reliable income stream by choosing the right niche, creating quality content ...

Pricing is notoriously hard to change. It impacts revenue immediately, involves risk, and requires alignment between product, ...

The CX discipline is growing up — shifting from adolescence to college years, where clarity, accountability and measurable ...

A new report also suggests that half of the companies planning drastic cuts and replacing workers with AI will drop their ...

You first need to think of systems, not hacks. You need to engineer your processes and create playbooks for everything.

Fortunately, some artists have studied them in depth and devised ways to apply the business principles they’ve picked up to ...

Apollo.io reports on outbound prospecting strategies, emphasizing targeted outreach, lead qualification, and data-driven techniques for effective sales.

How can South African marketers build lasting perceptions of value for their brands, especially in these tough economic times where consumers are increasingly under pressure. There is a natural ...