There’s a lot to think about when you start a new business. In the two-plus years since I launched a PR and communications agency in North America, I’ve thought about goal setting, hiring, defining ...

What’s the most effective way to persuade purchasers of your services that you’re the firm best equipped to improve performance and solve complex problems? If you answered “with a strong value ...

Learn how the Value Proposition Canvas helps align customer jobs, pains, and gains with your product’s role to craft ...

Many sellers think of a value proposition as a statement or series of statements that explain how you solve your customers’ problems and deliver specific benefits. Thinking of a value proposition as a ...

Because engineering design is a service, it is necessary for you and your design team to also consider not only how the design presents a solution to a customer problem, but also what aspects of the ...

This column is the third in a five-part series on creating purposeful lives using the same business principles that guide decisions in corporate boardrooms. The target audience is you, the CEO of My ...

The primary benefit of a product or service. The term is widely used in the high-tech industry. THIS DEFINITION IS FOR PERSONAL USE ONLY. All other reproduction requires permission.

A strategic partner shift is underway, and it’s gathering pace. When 250+ ANZ businesses told us that only 6% still make ...

This article is part of our HousingWire 2022 forecast series. After the series wraps early next year, join us on February 8 for the HW+ Virtual 2022 Forecast Event. Bringing together some of the top ...

In Nigeria’s competitive economy, a strong personal brand can turn expertise and reputation into real business success by defining your unique value, building an online presence, networking, ...