As far as technology has come, email marketing is still the most effective way to stay in touch with your target consumers. It allows you to stay at the forefront of their minds so that they can take ...

If you don't understand all of the "Four Ps" of marketing, you'll be short-changing your company as you try to increase sales. If you're hiring someone to handle your marketing, make sure you know ...

Qualitative marketing differs from quantitative marketing by addressing promotional advantages you can't use numbers to describe. Small businesses typically have limited resources, so qualitative ...

Most startups use some form of content marketing: When your budget is tight, content marketing can be a less expensive and more efficient way to market and grow your business. But that doesn’t mean ...

Janette Novak is a freelance journalist and consultant who specializes in teaching online business and small business marketing. Previously, Janette owned a boutique marketing agency and served as a ...

Notice in this example how the doctor promises a solution to chronic pain and states the benefits that prompted him to make his recommendation. Now let’s move to Step 3 and give them the reason they ...