Restaurant chain Cracker Barrel abandons new logo following customer complaints and stock decline, restoring iconic "Old ...

Why do legacy brands rebrand, and what does it take to succeed? Campaign examines whether the investment pays off and the ...

Erik Russell, a former Cracker Barrel employee who now works as a brand designer, said the company committed "one of the ...

But the controversy continued. On Tuesday morning, Trump said via Truth Social that Cracker Barrel “should go back to the old logo, admit a mistake based on customer response (the ultimate Poll), and ...

Logos are a key component of a business' branding, but all too often, they get a makeover that transforms the image. We miss ...

Like its namesake barrels that transported soda crackers until boxes replaced them, Cracker Barrel needed to change. The restaurant chain’s new CEO, Julie Felss Masino, laid out the argument to ...

Trump declared that "Cracker Barrel should go back to the old logo, admit a mistake based on customer response (the ultimate ...

Cracker Barrel reversed its new logo rollout, but its $700 million plans to modernized stores continues, threatening its ...

Like its namesake barrels that transported soda crackers until boxes replaced them, Cracker Barrel needed to change. The ...

Cracker Barrel Had Good Reasons to Rebrand. but After Its New Logo Misfired, Here's What's Next Like its namesake barrels that transported soda crackers until boxes replaced them, Cracker Barrel ...

Lebanon, Tennessee-based Cracker Barrel said Tuesday that just four of its 660 restaurants had been remodeled as part of a ...