Imagine running a seasonal promotion; with the new experimentation feature, advertisers can easily adjust their campaigns to reflect real-time performance data, enabling them to make smarter ...

Google Ads adds pre-built forecasts, giving you faster, goal-focused plans across Search, PMax, Shopping and App campaigns.

Advertisers worldwide can now use AI Max to optimize campaigns with one-click experiments and brand-safe creative controls.

Google Ads is testing new ways to maximize budget utilization and hit volume goals during planned or last-minute promotions.

Retail media can make for strange bedfellows. And none perhaps are so strange a pair as Google and Criteo. But there you have ...

Your automated digital ad campaigns can and should be optimized. Although PMax is positioned as "smart," automation has its ...

“Daily Mail publisher DMGT is among those to have previously argued Google has been guilty of ‘punishing publishers that do not submit to its practices’ by effectively rigging ad auctions. It filed an ...