Google Ads AI can boost ROI – or waste your spend. Learn how to tell the difference and take control of your campaigns.

Christiana Jolaoso-Oloyede writes for media publications, B2B brands and nonprofits. Using her research, analytical and writing skills from her training as a lawyer, she focuses on garnering accurate ...

GTM now supports custom event parameters in Ads and Floodlight tags, closing the gap with manual gtag() implementations.

Learn how to access and use Performance Max channel reporting in Google Ads to see cross-channel performance and uncover new ...

Google Ads introduced a quiet but impactful change last week to how ads can show up on the search results page. High-performing ads that used to be eligible only for top-of-page positions can now also ...

Google details how sale annotations like automated updates or loyalty pricing can shape how shoppers see and trust your ...