Brand equity, how do we value our brand. There are a number of ways firms can judge the value of their brand and this video explains some of the more popular means that firms use to judge their brand.

The energetic second-year coach’s viral efforts, which have the approval of football coach Lincoln Riley, could lead to more ...

It is important that professionals learn to master the best digital marketing skills. Here are some Must-have Digital ...

In part two of a two-part series, nearly a dozen insiders examine the economic forces pummeling the genre, and consider who’s ...

Meta CMO Alex Schultz recently visited India, a market that has become crucial to the social networking giant's future growth ...

An Iranian man has become the third migrant to be removed to France under the new 'one in, one out deal' after he crossed the channel in a small boat, Home Office sources said.

From the Med to the Baltics, all forms of media are under tighter scrutiny, reinforcing the message that campaigns must stay ...

Portola returns to San Francisco's Pier 80 this weekend, Sept. 20-21, with a lineup featuring LCD Soundsystem, The Prodigy, ...

MrBeast is under scrutiny after CARU found his YouTube videos and Feastables promotions violated advertising guidelines for ...

Internal WordPress conflicts burst into the open, raising questions about authority, burnout, and the long-term health of the ...

Rules to curb online activities of money-minded monks and clergy follows scandal at world-renowned Shaolin Temple ...