A structured, multifaceted marketing program is essential for any business’s success. Devaluing marketing, underinvesting in ...

Christine Pilkington is the CEO and founder of Crisp, a fractional CMO and contract marketing services firm based in Vancouver, Canada. Using data to track progress is an essential aspect of marketing ...

Think offline marketing channels are outdated? Explore their surprising effectiveness and learn how they can significantly ...

Every business owner knows that marketing is important, but not everyone knows how to do it. Reaching new customers is vital to the success of any company, but with hundreds of strategies and dozens ...

Smarter by CNBC Make It's latest online course will teach you how to build a business that can grow, without burning out along the way.

Women have not always an easy path toward entrepreneurship and economic independence. Fortunately, as innovations like the internet have become part of the fabric of society, determined women have ...