Predictive analytics is not about gazing into a crystal ball – it's about intelligently using the information you already have to make accurate predictions as to your customers' future behaviour and ...

Is advertising the same as marketing? Is telemarketing all marketing is? We look at some of the common misconceptions that people have about marketing and put things in a better light so you can ...

Prof. Mark Wolters is a Teaching Associate Professor of Business Administration at Gies College of Business at the University of Illinois at Urbana Champaign. He has been a faculty member at the U of ...