When the NFL regular season kicks off Thursday night on NBC, you may notice a conspicuous absence the first time the referees ...

AI might not be the first thing to come to mind when you hear the word "football," but the NFL uses the technology from ...

The survey found that many fans are doing more than just watching, they’re actively shaping the game-day experience. From ...

The NFL will use Sony’s Hawk-Eye Virtual Measurement Technology, “as the primary method for measuring the line to gain.” ...

NFL teams considering future stadium revamps may want to enlist the help of AI, as incredible new concept images generated by the technology are going viral. The trend took off on TikTok and X this ...

The NFL is embracing some new technology with virtual first down measurements, but what is Hawk-Eye and how does it work?

The questions Brian Urlacher asked in July became common ones during the NFL preseason. Maybe even the reaction, too, because the Bears’ legendary linebacker was shocked when he first heard about the ...

Hawk-Eye technology has most notably been used in soccer and tennis. On the pitch, the technology has been used to determine ...

The NFL was recognized Saturday by the American Brain Foundation with the 2025 Game Changer Award, acknowledging the league’s ...

If you want to be able to watch all of the NFL’s action this season, it’s going to cost you. NFL games will be broadcast on ...