A product development strategy provides a framework for creating new products or improving the performance, cost or quality of existing products. The strategy helps a company achieve business goals, ...

A traditional organization achieves efficiency and control of work by division of labor. Employees or departments carry out work in one business area, such as design, marketing or production. New ...

Traditional education treats marketing as a creative discipline or a collection of disconnected principles or tactics. It ...

Getting product and marketing teams on the same page is critical for a company's success. When they're not aligned, things can get messy: People misunderstand each other, resources get wasted, ...

How are generative artificial intelligence (GenAI) tools being integrated into consumer product companies? Do they improve product development, marketing strategies, and customer service? How do they ...

Learn which situations are appropriate for each type of business model and analyze the economics of a SaaS pricing model. Business model taxonomy Freemium, Marketplace, and SaaS models Choosing the ...

KFC U.S. on Monday announced Melissa Cash has been named Chief Marketing Officer, effective September 16. Cash will report to Catherine Tan-Gillespie, President of KFC U.S., who previously held the ...

With a comprehensive marketing strategy that reaches every segment and a commitment to ongoing product development, the aroma ...