Join this Masterclass to hear Google Ads experts share actionable strategies to capture more high-quality leads and prove the ...

Google will autotmatically change store visit value, potentially raising ROAS with estimated – not actual – sales.

As search shifts to prompts and conversations, advertisers must move beyond keywords. Google's AI Mode reveals where the next big opportunities and risks lie.

Court rulings hand Automattic two victories but WP Engine gets to proceed with nine claims and amend others. The judge ...

As digital platforms shift from search to answers and now to generative engines, brands and marketers are reimagining ...

Search advertising has dominated digital for nearly two decades, but the winds are shifting. Platforms like ChatGPT, Claude, ...

Hotels cut marketing costs 19% with AI tools but face threat as AI booking agents bypass traditional brand ads.

Filed in federal court in Washington, D.C., the complaint marks the first time a major U.S. publisher has taken Google to ...

By Eric Si. Please join the Office of Research Development for two upcoming webinars about tools that could help advance your research. These platforms are accessible t ...

Crista Gibbons, global head of partnerships and media solutions at The Economist Group, said through LinkedIn’s BrandLink ...

William Farrer thought he’d booked two rooms at the Hyatt Regency in New Orleans directly through the hotel’s website.

To be fair, it’s understandable that it might have taken her a second to spot the Cullinan. It was tucked between a couple of ...