In late August 2025, chain restaurant Cracker Barrel updated its logo to remove the "Uncle Herschel" character that had been present since 1977. Some people decried the rebrand as "woke" while others ...

The White House is taking credit for Cracker Barrel’s decision to scrap its much-maligned rebrand in the wake of presidential criticism. Cracker Barrel announced Tuesday it would revert to its ...

Cracker Barrel is reverting back to its "Old Timer" logo after mounting criticism over its recent branding change. The restaurant chain confirmed that its "new logo is going away" in a statement to ...

Cracker Barrel is bringing back the "Old Timer" to their logo as the kitschy chain faced heavy criticism this week over its rebranding efforts, which intensified when the new logo was lambasted by ...

Cracker Barrel has given in to public demand. The 56-year-old Southern chain announced they are scrapping their new logo after many people criticized the brand for “going woke” by removing the old ...

Cracker Barrel is acknowledging that its new logo is not pleasing people – while still standing by its new look. The nationwide restaurant chain and country store issued a response on its website on ...

"We said we would listen, and we have," the company said in a statement Tuesday. Cracker Barrel said Tuesday it will be going back to its old logo, amid a public backlash to the restaurant and country ...

President Donald Trump believes the Cracker Barrel restaurant chain should bring back their old logo. "Cracker Barrel should go back to the old logo, admit a mistake based on customer response (the ...

Cracker Barrel has found itself at odds with its fans after removing "Uncle Herschel" from its logo. The company unveiled its revamped text-only design, sparking backlash and sinking its stock price.

Cracker Barrel responded on Monday to criticism of its new logo. "You've also shown us that we could've done a better job sharing who we are and who we'll always be." The new logo is part of the brand ...

President Trump Tuesday pushed Cracker Barrel to scrap its controversial new logo amid right-wing protests over the sleeker more modern design. The president echoed complaints from some of his ...

Cracker Barrel suffered a hit to sales after it unveiled its “woke” new logo – which faced heated backlash from customers online and even President Trump. Starting Aug. 19, the day after the logo was ...