Consumers love video, enough as to position YouTube to overtake Facebook in terms of volume of traffic according to CNBC via a poll from SimilarLabs. This news comes on top of YouTube’s current status ...

YouTube is rolling out an update to analytics reports that will benefit content creators who make videos in different formats. You’ll now be able to see the total number of video views for each type ...

Vienna - Austria, July 19, 2023 - Bitmovin, a leading provider of video streaming infrastructure, announces Bitmovin Analytics, will offer playback health analytics to complement the existing ...

Video marketing helps marketers connect with audiences and realize their business goals. With mobile phones more in use than ever before, video is a major content format for smaller screens. To ...

Facebook is building upon the success of its 360-degree video rollout — which has seen 250,000 360-degree clips uploaded to the social network since September — with a couple of new publishing and ...

As Google upgrades Google Analytics to its latest version, GA4, it must also update the metrics associated with its tags. UTM tags are a cornerstone of analytics strategy. Their role with digital ad ...

Amazon-owned Prime Video is adding new AI-powered metrics around offensive line Pocket Health and end-of-game scenarios to ...

The Google-mandated switch to Google Analytics 4 (GA4) is fast approaching. Most marketers grasp the GA4 basics, but there are still plenty of benefits and features of GA4 that are worth knowing.

Forbes contributors publish independent expert analyses and insights. I write about the broad intersection of data and society. Yet, from the standpoint of someone with a data sciences background, it ...

SANTA MONICA, Calif.--(BUSINESS WIRE)--Relo Metrics (formerly GumGum Sports), the leading AI-powered sponsorship analytics platform for real-time data decisions, has today announced the issuance of ...