As esports evolve, analytics in competitive gaming will become increasingly sophisticated. Improved data collection methods ...

TikTok overtook Netflix for average U.S. watch time in 2024, with users spending 65 minutes daily on the platform compared to ...

Firms that fail to shine light on their dark data risk ceding the high ground in insights and inviting risk exposures lurking ...

The best way to tell if you’re getting what you’re paying for each month is by running a simple internet speed test. We'll ...

Amazon-owned Prime Video is adding new AI-powered metrics around offensive line Pocket Health and end-of-game scenarios to ...

Modern PR is becoming an increasingly important element of image building and helps companies not only stand out but also ...

Concrete findings on how effective QR codes are at driving ad interactions are now available, and some industry best ...

Dangal TV’s YouTube channel has been ranked first in the Media & Entertainment (Global | Film & Movies | YouTube) category by ...

Adtech platform Kargo released a case study on its partnership with analytics provider DISQO for a multi-platform digital campaign for snack brand Nature's Bakery along with agency of record, Apollo ...

Prime Video has announced several analytics-focused additions to its Thursday Night Football coverage as the NFL returns to ...